"Mazda on Rotten Street, the design of the soul is blown away." Do you really understand the meaning of design?

This is Mazda Design. Use the power of design to inject fresh life into the car. The car should not only be a cold metal module, but also a fresh existence full of "life aesthetics". "
This is Mazda's interpretation of the "soul moving" design concept.
Mazda's new generation of design language, friends who usually pay attention to cars should have heard of it. Everyone should have heard some of the words "Second Age", "Soul Motion 2.0" and "Subtraction Aesthetics", but they may not know much about it today. I will tell you why they want this, and what it means.
The article has a total of 2,500 words and a reading time of 15 minutes. It is originally edited by "Purely Want to Drive a Ferrari". Please indicate the source when reprinting.
Sub-era
The next era is a Japanese-derived vocabulary, meaning the next generation and the new generation. What we often say, such as "next-generation technology" means that it is very advanced, but because our current technology is immature, it cannot be widely used, so he is a "next-generation" technology. It is a vocabulary and way to describe the future. Mazda uses the term next-generation to describe the design concept of the new generation, which is very accurate and ingenious.
Subtraction aesthetics
Subtraction aesthetics belongs to the Japanese aesthetics and is also the core of the "second-era" design concept. Subtraction aesthetics is a philosophical aesthetic .
Because "invisible", imagination is infinite. Because it is "leave blank", it is more abundant. Because it is "unable" to keep it beautiful. It may seem backwards, but it is actually the way forward. The pace of mankind is advancing, but the price is the decay of the earth's nature. Know how to retreat.
Mazda displayed not only a design attitude using subtraction aesthetics, but also an attitude to convey thinking and how people can control their own ideas .
Today we are talking about 4 parts, namely: solid modeler, color designer, sludge modeler, styling designer , in no particular order.
Solid modeling
The solid model is the final hurdle used for final confirmation and decision of the design , so it is required to have the high accuracy of the real car. From the perspective of assisting in making accurate judgments, making solid models must be more diligent than real cars.
It strives to give real car-like realism to the intricately crafted original model, grinding accessories made of multiple materials, and repeatedly fine-tuning, so that the model exudes a better sense of existence than the real car.
In order to make a more accurate judgment, it is necessary to achieve a higher degree of completion than the real thing. Based on the designs created by stylists, clay modelers, and digital modelers, solid modelers use resins, wood, metals, and other materials to create solid models with approximate real car quality. Even though the design has been roughly finalized, substantial modifications will occur during the manufacturing of the solid model.
Entity modeler Sato Koto declared: "As a modeler, it is also important to maintain a peaceful mindset. Be sure to always maintain a neutral point of view. The designer is very persistent about his work, and we are undertaking this "persistence" At the same time, you need to leave a peaceful corner in your heart."
Solid modeler Hiroyuki Fujii said: "Design needs to be constantly updated, and I often consciously collect ideas on joints and surface treatments. By visiting with other modelers, handicrafts made by artisan-level artisans, etc. Ways to actively develop new ideas."
Color design
The color of Mazda's body is very textured. The most representative color of the soul movement era is the soul movement red. Several new colors have also been released in recent years. I deeply remember that a friend who repaired a car told me "At the same level, Mazda's car paint is very expensive and not easy to repair, especially if you are red, you should be careful when driving."
Color designer Komura said: "First of all, it is very important to consider the world view to be expressed by the vehicle . On this basis, the color and texture suitable for expressing its world view will be selected and matched. If the color tone is deliberately given priority, the surface will be treated as not The color that matches the characteristics of the material itself is particularly visually false. I often think about how to express the advantages of the material itself through color ."
Small knowledge, spraying.
"Soul moving red" is achieved through a new coating structure. Each color must be sprayed with extreme precision to achieve the desired effect. To reproduce this color faithfully, a specific color needs to be sprayed repeatedly. The number of times of spraying may be unprecedented in the automotive industry. Spraying quality will directly affect the paint effect.
Sludge model
The role of the oil sludge modeler is to use the industrial clay called "oil sludge" to three-dimensionalize the plane image portrayed by the designer, making it close to the ideal shape. The advantage of the sludge model is that it can intuitively outline the morphological beauty that shakes the human sensibility.
Mud modeler- Fan Xiong inside the temple said: "When carving the mud model, in order to reflect the reflected light more beautifully, I pay most attention to the fine carving of the surface. The surface is slightly distorted, and the reflected light will appear to be unsmooth, so To apply aluminum foil, fine-tune it repeatedly."
"In the interior, the focus is on unifying the styles of various accessories. If the styles of the dashboard, door trims, and other components are not uniform, it is impossible to create a space with a sense of integrity . Therefore, the adjustment of the style is particularly important. . "In the repeated adjustment, it is natural to find a unique perfect line. This sensual beauty is difficult to reproduce through digitalization.
In order to show the delicate texture of the material more, digital technology is needed in many occasions. The areas with good digital performance are processed by digital technology, while the sludge part is pursuing the ultimate effect beyond the real shape. The two are one.
Design
It is the job of the car's exterior designer to draw the shape of the vehicle and turn it into a solid. But in reality, in order to launch a mass-produced product, there are many problems that must be solved in addition to styling. The exterior design of the vehicle involves all elements related to the exterior structure of the vehicle. Car lights, rear-view mirrors, tire positions, engine cooling, air resistance, and even crash safety are all aspects of the car.

Styling designer Kuro Suzuki said: "Only everyone agrees" Well... the styling is outstanding! I also want to buy this car", in order to make extraordinary products towards the same goal. Therefore, to show you unparalleled design is our top priority as a designer."
"It is no exaggeration to say that exterior design is the value of designing a car. In addition to being touched by the reform ambition of the manufacturing system, it also believes that it must reflect or even exceed technological progress in design. The evolution of technology and design has always been Only by synchronizing can we create more ideal products. This is Mazda's manufacturing philosophy and our message to the company and beyond."
Ma Zida has now gone through seven generations of design. Now in the next generation of Soul Motion 2.0, Mazda upholds the core of subtractive aesthetics, removing complex and redundant elements. Soul is not just design, it is the result of the cooperation of the entire Mazda team, and it is every craftsman who puts all his hard work into his work. The reason why Mazda is highly obsessed with design is actually from the "people" of Mazda. Everyone is a fan of cars. They love cars, drive cars, and paint cars, so it is very important to feel the essential beauty of cars.
Compared with the exterior of the vehicle, Mazda's design expresses more of the ideas contained in the vehicle. Therefore, it is necessary to have the ability to see the essence through phenomena in order to understand the philosophy of how to give the car the beauty of life.

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